Physical Walking Path Creative
This project began as an item in our hospital's community health needs assessment. We made a goal to create indoor & outdoor walking paths on each of our four main hospital campuses that were available to coworkers and hospital visitors.
Since I am part of our hospital's wellness team, I took the project lead for this project's implementation. With the help of a few key team members, I measured the paths, decided where to place directional signage and designed each art item. We also as a team planned a long-term internal advertising campaign around the path's promotion.
For this project, I chose to use aluminum backed outdoor ground vinyl, wall vinyl, acrylic, PVC and window perf vinyl. Also included in the initial roll out were digital screen ads & a folded brochure. Digital ads and brochure will be included below the photo section.
Below, you can see the process beginning at how we approached where to place external signage, followed by the corresponding campus' creative. Enjoy!
Hot Springs Walking Path Creative - All Items
Little Rock Walking Path Creative - All Items
Sherwood Walking Path Creative - All Items
Morrilton Walking Path Creative - All Items
The follow through!
Photos from each of our campuses, sorted in no particular order. Really thrilled with how these came out though! Installs took a few hours at each campus respectively, but by the end of a week, we had each item ready to go.
Internal Digital Screen Promotion
Folded Brochure
Scoped as an 11x17 4 fold brochure, this was passed out during our hospital's quarterly forums and is available for all hospital visitors & coworkers in frequently trafficked areas.
